How Prim-U Has Positioned Itself As A Leader In The Beauty And Health Industry
How Prim-U Has Positioned Itself As A Leader In The Beauty And Health Industry. Prim-U is a company that provides a convenient way to book at-home beauty and wellness services online from a computer, phone, or tablet, by connecting clients to Prim-lancers in minutes. By bringing technology to its platform, through its website & app, the company is positioning itself as an industry leader with one of a kind service to modernize the health and beauty wellness industry for both the client and beauty freelancers.
Prim-U provides space for beauty freelancers to connect with more individual clients and with companies to showcase their individualised business approach. The idea for Prim-U came in 2018 when founder Thuli Hlonwane struggled to find the time to get “primmed” between her stressful corporate job on the weekdays and spending time with her family on the weekends. “I recognised early on that with our world of busy schedules, taking the time to go to a spa sometimes isn’t there.” She said on the company’s website. The company prides itself in accessibility, inclusivity, and diversity and are currently located in Cape Town. Prim-U was selected as a 2020 Finalist for the Women in Africa Initiative Program and selected by the Solution Space, in partnership with MTN Group, to participate in the Venture Exploitation programs at the University of Cape Town GSB.
Once clients download the Prim-U App they instantly get connected to beauty specialists who can cater for large or small groups, from getting ready to Fashion shows, to spoiling one’s loved ones. The company seeks to offer its clients a big opportunity. The company will give them access to thousands of customers, salons, spas and guesthouses closest to them.
Prim-U makes offering customers exceptional luxury at everyday prices easy. It seeks to make use of its customers’ under-utilised space and match them with any beauty therapist they need – from massage therapists to beauticians and hair stylists. It is also a businesses that helps small businesses gain even bigger opportunities.
