How Sonke Aims To Reduce The Negative Impact On The Environment Through Its Automated Refill Machines
How Sonke Aims To Reduce The Negative Impact On The Environment Through Its Automated Refill Machines. Sonke’s purpose is to provide consumers with an economic incentive to make environmentally friendly choices. The Sonke team designs, manufactures and operates automated “refill” machines for consumer goods. Sonke refilling machines reduce cost by eliminating single-use plastics and driving bulk efficiencies.
Sonke Aims to be committed to having a positive impact on the people and planet it cares about. The company creates and intelligently delivers quality products to savvy shoppers to help make a difference to their pocket and the planet. It believes in giving more for less, in giving back and leaving no footprint, that’s why the company exists. Sonke is Zulu for “all of us”. That’s what unites the company as it pools its team’s skills and insights, their resources and tech for the greater good and for the collective good.
Current re-use models are disproportionately aimed at high income shoppers, who comprise a tiny proportion of the total South African population. Sonke aims to democratize sustainable re-use solutions in South Africa, to have a real impact across the income spectrum. Sonke refill technology was designed for FMCG, however, recently the business has explored how re-use models could add value in different industries.
Sonke’s tech gives the company its edge, but there is more to it than its machines as it aims to pivot the playing field. The company is creating consumer choice and self-service – without prejudice or penalties. It partners with the biggest brands to drive consumer value.
