Bata South Africa and Standard Bank join forces on school shoe donation drive
Bata South Africa And Standard Bank Join Forces On School Shoe Donation Drive. At footwear giant Bata South Africa, playing a role in positively impacting South African communities – and schoolchildren in particular – is an important pursuit central to the company’s purpose strategy. By joining hands and working together with like-minded organisations, Bata sets out each year to extend the reach and impact of programmes aimed at making a meaningful difference in the lives of South Africans.
Michael Wyatt, managing director at Bata South Africa, explained: “One of the main pillars in our purpose strategy is to engage in meaningful partnerships with brands who share our values and equally aim to make a difference in the lives of people who need our assistance the most. Whether it’s donating shoes, building new schools and classrooms, or running support initiatives throughout the year, Bata believes strongly in working together, and in tackling global concerns locally, to create a brighter future, today.”
“This is why we are so excited about our collaboration with banking giant, Standard Bank, in their goal this year to put shoes on the feet of over 7 million South African children who do not have this essential item. This partnership aligns perfectly with our own Bata Children’s Programme (BCP), which has been running since 2010 and strives to alleviate the burden on disadvantaged school children,” he added.
Through the collaboration, Bata – which produces South Africa’s best loved school shoe, Toughees – and Standard Bank aim to raise as much awareness and donations as possible by highlighting the plight of children forced to walk long distances barefoot to get to school daily. Wyatt called on South Africans who have the means to do so, to support the programme this year. “We invite you to join us in our efforts to address the plight of vulnerable children and to assist those from disadvantaged backgrounds with school shoes, because together, we can go further!” he said.
