How Local Brand Fuata Moyo Aims To Combine Art And Fashion To Create Unique Pieces
How Local Brand Fuata Moyo Aims To Combine Art And Fashion To Create Unique Pieces. Fuata Moyo is a local brand and production company combining art and fashion to create unique pieces with personality. Fuata Moyo is jointly owned by siblings, Kabambi, Martine, Lucien, and Tshimaro Mbiola, who come from a creatively gifted family. Their aim and the motivation is to continue their family’s legacy and take it to new heights.
“Fuata Moyo is a swahili phrase meaning “to follow your heART”. At Fuata Moyo We celebrate our family’s heritage and honor our late father’s legacy who was an artist, by exploring the use of art in fashion and functional déco. The heART of our brand is creating customized art on upcycled garments with a deep and meaningful connection to the owner making them collectible pieces of slow fashion that are treasured for years to come.” the company said on its website.
The brand tells the story of an African family, their heritage, their legacy, and their journey through art. With the heartbreak of losing their father at a very young age, the founders’ family’s story is about loss, sacrifice, survival, and resilience. With no other way to survive but to use the artistic talents they inherited from their late father, four teenage artists were born. That single tragedy set in motion a series of events that eventually gave way to the family’s renaissance. Art and design were embedded into their DNA, as their father was an artist, a profession he shared with his older brother.
Fuata Moyo’s collections are collaboratively designed in capsules with young local brands and designers as well as its in-house team. Fuata Moyo’s approach is to implement a circular economy, which is reflected in the customization of art applied on upcycled garments allowing the brand to breathe new life and character into old pieces. The company uses water-based paint that is produced locally, it also upcycles furniture like old discarded mannequins and transform them with paint to create beautiful lamps and art pieces.
