How Tech StartUp Porcupine Union Aims To Challenge The Status Quo In Finding Solutions
How Tech StartUp Porcupine Union Aims To Challenge The Status Quo In Finding Solutions. Porcupine Union is a cutting-edge, technology-orientated consultancy based in South Africa. The company challenges the conventional and pushes the status quo to find the best possible solutions every time.
“Our vision stretches far beyond simply ‘doing business’. We’re here to impact lives and help businesses meet the future head-on.” said Eugene Wessels, the company’s MD. For years, the company has been shaping, maintaining and spreading the image, voice and heart of numerous companies. Whether they are looking to establish their brand identity, harmonise their marketing campaigns with their vision, or align content throughout their company, Porcupine Union has built up the necessary skills, experience and drive to do it.
The company offers services such as Decision Science, which takes a 360-degree look at business problems, and then analyses the available data to make decisions driven by quantitative methods. The actuaries, engineers and analysts that make up the Porcupine Union decision science team harness mathematics, stats, machine learning models, business tactics and behavioural science to help businesses make unbiased, data-driven decisions.
In the course of executing these deliverables, the company’s team worked with IT specialists to design a rules-based pricing engine that delivers just less than 100 complex calculations in sub-seconds. Still in the insurance world, it has also built an ML-based collection solution that quantifies the cost benefit of channelling individual policies through an early collection window. Porcupine Union’s actuarial and decision science team has also helped marketing and sales departments implement pragmatic steps towards optimising what they spend on acquiring leads – thus honing their competitive edge.
