Penquin Celebrates 23 Years Of Marketing Excellence
Penquin Celebrates 23 Years Of Marketing Excellence. Penquin, an integrated marketing agency based in Johannesburg, celebrates an impressive milestone this year – 23 years of being at the forefront of the South African marketing landscape.
Their own journey tells a story which began with a team of creatives managing motor racing teams and hosting events. This all happened while balancing communication with media owners, casinos, and racing teams. In a post-pandemic, technologically advanced world, Penquin understands how to cut through the noise as a fully-fledged through-the-line ad agency. Penquin’s speciality lies in producing and strategising stories, adding elements of creativity to each brand. The agency tackles everything from above-the-line and below-the-line media and activations, social and digital media, and inbound marketing.
As the brand celebrates this impressive milestone, and looks ahead to the next 23 years, Penquin’s CEO Veronica Moleele unpacks the agency’s journey so far and gives a glimpse of where it is going. The secret of Penquin’s success lies in discovering the meat and bones of each brand they work with. It’s about what happens behind the scenes. The agency unpacks each campaign as and how it happens. They get to know and understand what every brand and product offers, and how, what, and where the heart beats strongest.
Penquin’s creative journey spans 23 years, growing exponentially both in clients and team members. They now have a team of over 60 which is far cry from the original six-man operation they once were, servicing top global and local brands.
Veronica says that she is excited for the future of Penquin and is looking forward to break boundaries in the industry by delivering exceptional results in the years ahead. “At Penquin, we see ourselves as the forerunners of brilliance and we want to create even more unforgettable campaigns in the years to come. Our vision is one of growth which includes both clients and team members”.
