BOS Announces Its Partnership With Rugby Legend Siya Kolisi
BOS Announces Its Partnership With Rugby Legend Siya Kolisi. As the 2023 Rugby World Cup draws closer, stirring excitement in hearts worldwide, two proudly South African forces come together in meaningful collaboration. BOS and Siya Kolisi embark on a journey to ignite change and inspire others. Their shared values form a potent foundation for lasting impact as they strive to make a difference.
Siya’s roots in his Zwide community left a profound impact on him. As a result, he’s committed to uplifting others by giving back, acknowledging the significance of their contributions to his success. A shared mindset fuels Siya and Rachel’s actions, especially in their work with the Kolisi Foundation. They recognise that each small act of change matters by remembering the One , One by One.
BOS launched Siya Kolisi’s Limited Edition BOS Ice Tea as part of the collaboration. The packaging honours Siya’s amaXhosa heritage by paying homage to his incredible culture and its beliefs in a vibrant and distinctly BOS way. Plus, it gives every ONE the chance to make a difference as for each of Siya Kolisi’s Limited Edition BOS Ice Tea products sold, the company will donate to the Kolisi Foundation to support their efforts.
“It’s deeply personal. This beautiful bottle talks about my Xhosa heritage and where I came from. It resembles the beads we wear in our traditional events. When we’re celebrating something, we dress up and paint our faces. The design was inspired by that, which is why it’s so important to me. I hope when people enjoy the Limited Edition BOS Ice Teas, they become curious about the design, and it also fills them with good energy. Additionally, knowing that by buying one, they’re making a difference in communities across South Africa.” said Kolisi in an interview with BOS.
