Tomy Takkies #WomenKind Campaign Supports Women-Owned Businesses
Tomy Takkies #WomenKind Campaign Supports Women-Owned Businesses. Tomy Takkies is so much more than just another sneaker brand. Starting as a team of mostly women, their goal has always been to create comfortable yet stylish footwear for their shoppers. Almost 60 years later, and Tomy still stands by this, putting women at the centre of its business.
Through its recently launched #WomenKind campaign launched in Women’s Month, Tomy is using its digital channels to give a platform to local, women-led businesses, as well as making a financial contribution towards them to ensure they can continue to grow. This initiative builds upon Tomy’s ongoing commitment of donating a portion of every Tomy sale to organisations and businesses that support women and girls across South Africa.
Swastika Juggernath, Head of Sneakers, says, “Improving Lives is one of the core values Bata lives by, and it’s no different with our extended brands such as Tomy Takkies. We’re not just about selling shoes. We’re about making a difference through a variety of initiatives across our brands that aim to create a positive impact on the world and our communities. With the #WomenKind Initiative, we’re proud to use the Tomy brand as a platform for these fempreneurs to grow and shine even more.”
Specially designed to combat the discomfort of wearing shoes in Southern Africa’s dry local climate and walking on the hard ground, Tomy Takkies’ iconic canvas sneaker was deeply influenced by the women at the time. Women were looking for more comfort from their shoes, but also more durability and versatility. That’s what they got with the Tomy Original Canvas Sneaker.
Fast forward nearly 60 years with a team led by and made up of mostly women, the company now knows how important it is to keep up with the latest sneaker trends. Now, its collections feature all the colours, styles and silhouettes South African women love to wear.
