Kaizer Chiefs Introduces Its Snack Range
Kaizer Chiefs Introduces Its Snack Range. Taking the essence of passion from the football pitch to the palate, Kaizer Chiefs, South Africa’s premier football club, is proud to announce its bold venture into the culinary world with the debut of its first-ever snack range. With each bite, fans can now taste the audacious flavours that mirror the club’s indomitable spirit: Tomato, Grilled Steak, and Salt & Vinegar.
“Our vision was clear – to deliver a snack range that embodies the boldness and vibrancy of the Kaizer Chiefs brand,” says Kaizer Chiefs Marketing and Commercial Director, Jessica Motaung. “With these explosive flavours, we invite fans everywhere to get #Khosified and truly Fuel Your Passion.”
As the next chapter in the #Khosified campaign, this innovative move into the food and beverage sector signifies Kaizer Chiefs’ continuous drive to engage and inspire its vast supporter base in diverse and dynamic ways. The Kaizer Chiefs snack range will be available at select retail outlets from the middle of October.
Kaizer Chiefs has a vision to become the pre-eminent African football brand that people of all races can identify with. The club aims to continue to develop the game on the African continent and help Africa compete on the world stage. It also aims to become a global brand that is recognisable the world over. The club also seeks to inspire hope and contribute to building the nation by uniting South Africans through sport.
Kaizer Chiefs is the most successful club in South African history and the premier football club in Sub Saharan Africa. it is one of the most powerfiul brands in this region and has a fan base in excess of 14 million. The club has a very successful venture in financial services and is actively expanding into the leisure, health and fitness, fashion and property sectors. As it continues to grow its business portfolio the club has also decided to venture into the culinary industry, this shows that diversity is very important in expanding the reach of a brand. The club will now be able to reach new customers or fans through this new business venture.
