Nespresso South Africa Welcomes New CEO
Nespresso South Africa Welcomes New CEO. Nespresso South Africa is pleased to announce the appointment of Mr Gabriel Nobre as the new chief executive officer (CEO). He will be based at the Nespresso South Africa head office in Bryanston and will report to Jean-Paul Le Roux, head of zone SAMA (South America Middle East and Africa region).
Nobre holds a Postgraduate Degree in Business Administration and an MBA in Digital Business. He joined Nestlé Group in 2005, where he held several positions in multiple business units and corporate functions.
With Nobre’s solid experience in both Finance and Control (F&C) and Commercial, his willingness to make a difference, and his pragmatic approach, Nobre is looking forward to accelerating the growth of Nespresso South Africa to double its current position within the next five years, adding new stores and new points of contacts with consumers.
“We are looking forward to launching innovative new coffee machines and developing new bespoke coffees to surprise and delight our customers,” Nobre says. Nobre also sees a huge opportunity to increase the percentage of recycled capsules in South Africa, up from the current 50%, which is already 18% over the global average, says Nespresso South Africa.
Nespresso South Africa’s story started with one simple idea: everyone should be able to make the perfect cup of coffee at home. Something the company still believes today, which is why it thinks delivering the highest quality coffee, sip after sip, is so important. To achieve this, it continuously strive for innovation. Its coffee experts look for the world’s most exclusive coffees, and create new and exciting blends through a very strict coffee selection process. It creates exceptional coffee experiences by continuously reinventing its coffee system, and the way coffee lovers can enjoy the coffee, transforming coffee culture on a global scale.
Nespresso South Africa is committed to making a positive impact. The company sources its coffee from unique regions, working in partnership with over 110 000 farmers through its Nespresso AAA Sustainable Quality™ program around the world. The company helps them achieve high certification standards – for example in water management, biodiversity and fair worker treatment – through its long-term partners Rainforest Alliance and Fairtrade international.
