Joe Public Ranked Number One At The 2023 Pendoring Awards For The Third Consecutive Year
Joe Public Ranked Number One At The 2023 Pendoring Awards For The Third Consecutive Year. Growth agency, Joe Public, is excited to announce and celebrate winning 45 awards at this year’s Pendoring Awards. The agency was recognised as agency of the year for the third consecutive year and was honoured to receive the Prestigious Umpetha Award.
Co-managing director of Joe Public, Mpume Ngobese, says creatives should always keep in mind that South Africa is a diverse country and a multicultural society – therefore, brands and campaigns should appeal to them. “It is imperative for us to produce creative work that speaks to South Africa. And we believe that the best way to achieve this is by crafting creative work that people understand in their own languages. We are delighted to see the work we do for our clients being recognised,” comments Ngobese.
The Pendoring Awards celebrate and recognise excellence in advertising and marketing created in one or more of South Africa’s indigenous languages. The Pendorings encourage the creative evolution of indigenous language communication, and this year, they celebrated the affluence of creative content that speaks to South Africa. Top agencies were lauded for their astounding multilingual work within the industry.
Founded in 1998 and growing into Joe Public in 2007, it is now one of the country’s leading brand and communications groups. The group is 60% black-owned making it one of the largest majority black-owned independent agencies in the country. Joe Public is a purpose-driven agency that exists to be the fertile soil that grows their people, clients and the country, through the power of creativity.
In conclusion, Ngobese said: “We would like to congratulate all the other winners and thank our people and our clients for being part of this journey of growth.”
