SA StartUp Revio Rebrands To Precium For Global Growth
SA StartUp Revio Rebrands To Precium For Global Growth. In payments, the only constant is change. The proliferation of new payment methods has unlocked access for local and global brands to emerging market consumers, transforming market potential and inclusion. But international expansion is not as simple as adding another payment method, especially in frontier markets. Global merchants must navigate unfamiliar (often opaque) regulations and exchange controls, unpredictable macroeconomic climates, and unique payment cultures – eclipsing growth with uncertainty and complexity.
Over the past 18 months, Revio experienced radical growth in its team, product capabilities, and merchant base. Far earlier than it expected, its payments platform attracted the attention of global merchants looking to deepen their reach and realise the full potential of African consumer markets. These merchants demand the highest standards of security, processing reliability, and localisation expertise to support their expansion ambition.
The company’s foundations as an enterprise-focused payment platform positioned its team to be the partner of choice, offering seamless access to local payment methods through a single integration – with the stability, scalability, and flexibility they expect; the operational support they need; and the expertise they value. In light of this global trajectory, the company is excited to announce its rebrand to Precium: the first African payment platform purpose-built for enterprise.
In the six months since announcing its $5.2 million seed investment from global investors, Precium tripled its monthly recurring revenue and acquired some of South Africa’s largest brands as customers. In doing so, it extended its international reach with a pipeline of global merchants representing more than $100 million of monthly total payment volume.
This exponential growth also attracted the interest of global businesses inside and outside of its industry with similar sounding names to Revio. After careful consideration, it decided to rebrand to future-proof its growth and global presence, and to clarify the position it wishes to occupy in a cluttered industry. The company leveraged this moment as an opportunity to reflect on its business and brand, and is excited to re-introduce itself as a home-grown company with the ambition to make a global impact.
The mission at Precium remains unchanged: the company helps merchants never miss a payment. Its goal has always been to build solutions that can simplify payment complexity for enterprise merchants and increase success rates. In this next chapter, the company is deepening its capabilities, to address payment failures previously unsolvable in the South African market.
This rebrand signifies its continued commitment to creating world-class payment solutions with hyper-local relevance and expertise. The company is doubling down on its position as the payment infrastructure that enterprise businesses need to abstract complexity, adapt to changing market and consumer trends, and optimise payment performance.
It believes that the next ten years will see merchants become increasingly strategic about which payment methods they expose to their customers, uncompromising about success rates, and demanding flexible payment technologies that can enable masterful customer experiences.
