How Rams Comics Built a Viral Animation Brand in South Africa. In 2013, Jonas Lekganyane faced a pivotal moment when financial constraints forced him to leave the University of Pretoria, where he was studying Biochemistry. Undeterred, he turned to self-education, immersing himself in online tutorials and forums to learn 2D animation. Utilizing basic tools like Windows Paint and Movie Maker, Lekganyane began creating animated content that resonated with South African audiences.
The Birth of Rams Comics and The Adventures of Noko Mashaba
Lekganyane would then establish Rams Comics, a Johannesburg-based animation studio. The company’s flagship series, The Adventures of Noko Mashaba, debuted on YouTube and quickly gained popularity for its satirical take on South African society. The series, inspired by shows like South Park, featured episodes that tackled current affairs, corruption, and urban legends, all delivered in a mix of Sepedi, English, Zulu, and Tswana languages.
One notable episode, “Noko vs. Izikhothane,” became the most-watched YouTube video in South Africa in 2014, highlighting the show’s widespread appeal.
Overcoming Challenges and Achieving Recognition
Operating with limited resources, Lekganyane often relied on friends and family for voiceovers and other production roles. Despite these constraints, Rams Comics maintained a consistent output of high-quality content. The studio’s efforts were recognized in 2015 when The Adventures of Noko Mashaba won the South African Film, Art, Music & Entertainment (FAME) award for Best Comedian.
Expansion and Diversification
Building on the success of Noko Mashaba, Rams Comics expanded its portfolio to include other animated series, such as The Dons Show. The studio also explored collaborations and partnerships to broaden its reach within the South African entertainment industry.
Lessons for Aspiring Entrepreneurs
- Embrace Self-Education: Lekganyane’s journey underscores the value of self-directed learning, especially when formal education paths are inaccessible.
- Leverage Available Resources: Utilizing basic tools and enlisting help from one’s network can be effective strategies in the early stages of a venture.
- Connect with Your Audience: Creating content that reflects the experiences and languages of your target audience can foster strong engagement and loyalty.
- Be Resilient: Persistence in the face of challenges is crucial. Rams Comics’ success was built on consistent effort despite financial and logistical obstacles.
Conclusion
Jonas Lekganyane’s transformation from a university dropout to the founder of a celebrated animation studio exemplifies how passion, creativity, and determination can overcome adversity. Rams Comics stands as a testament to the power of storytelling that resonates with local audiences, offering valuable insights for entrepreneurs aiming to make their mark in the creative industry.
