Lesedi 7 Group: How Lesedi Mapheto Built a Top South African Print & Branding Business

Lesedi 7 Group: How Lesedi Mapheto Built a Top South African Print & Branding Business. In the competitive world of print media, Lesedi Mapheto stands out as a testament to resilience and innovation. As the founder of Lesedi 7 Group, a 100% black-owned South African company, Mapheto has navigated challenges to establish a thriving business that caters to major clients like BP, Woolworths, Absa, Nedbank, Pick n Pay, and Old Mutual.

From Humble Beginnings to Industry Leader

Mapheto’s journey began in Ga-Mphahlele, Limpopo, where he grew up before venturing into the media industry. His early career as a photojournalist and media liaison officer at PRASA provided him with insights into branding and communication. In 2009, leveraging this experience, he founded Lesedi 7 Group in Johannesburg.

Strategic Investments in Technology

Understanding the importance of staying ahead in technology, Lesedi 7 Group invested in state-of-the-art printing equipment. In 2018, the company acquired a Xerox Versant 3100 digital press, enhancing its production capabilities and turnaround times. This move allowed them to offer high-quality prints on various substrates, meeting diverse client needs.

Overcoming Challenges in the Industry

Despite its growth, Lesedi 7 Group faced challenges, particularly in securing government tenders. Mapheto highlighted issues where tenders were awarded to entities lacking capacity, who then subcontracted the work to Lesedi 7 at lower rates. This practice strained resources and highlighted systemic issues in the tendering process.

Expanding Operations and Workforce

To accommodate growing demand, Lesedi 7 Group moved from its Lyndhurst office to a larger facility in Benrose, Johannesburg. This expansion also saw the staff complement increase from 10 to 33 employees, reflecting the company’s commitment to job creation and economic development.

Diversified Services and Clientele

Lesedi 7 Group offers a comprehensive range of services, including offset, digital, variable data, and large-format printing. Their branding and signage solutions cater to various industries, ensuring clients receive tailored services that meet their specific needs.

Lessons for Aspiring Entrepreneurs

• Leverage Industry Experience: Utilize prior work experiences to inform business strategies and understand client needs.
• Invest in Technology: Stay ahead by adopting advanced technologies that enhance service offerings and efficiency.
• Address Systemic Challenges: Be prepared to navigate industry-specific challenges, advocating for fair practices and transparency.
• Focus on Quality and Diversification: Offer a range of high-quality services to attract and retain a diverse clientele.
• Commit to Community Development: Prioritize job creation and local economic growth as part of the business mission.

Lesedi Mapheto’s journey with Lesedi 7 Group exemplifies how determination, strategic planning, and a commitment to excellence can lead to success in the competitive print media industry. Aspiring entrepreneurs can draw valuable insights from his experience, applying these lessons to their ventures.