From Home-Based Startup to National Retail Brand: The Rise of Seated by Jenkie

Seated by Jenkie, founded by Sejeng Noge in 2022, is a proudly South African high-end outdoor patio cushion manufacturing brand that has grown from a home-based e-commerce startup into a nationally stocked business. Built in the aftermath of the Covid-19 pandemic, the company began by working with local seamstresses operating remotely, evolving from custom-made orders into scalable ready-made product lines.

Today, Seated by Jenkie supplies major retailers including Pick n Pay, Builders (Massmart), Amazon, Takealot, Leroy Merlin, and Makro Online. Rooted in resilience, innovation, and inclusivity, the brand is also committed to reviving South Africa’s textile manufacturing industry while creating dignified employment opportunities.

Led by a young woman with a disability, Sejeng Noge, the brand represents purpose-driven entrepreneurship and has earned national recognition, including top honours at the Standard Bank Inclusive Excellence Awards 2026 in Manufacturing. Based in Gauteng, Seated by Jenkie continues to expand its footprint as a leading example of modern South African manufacturing success.