Business

Beauty Factory takes the beauty industry by storm with their rapid expansion and affordable luxury

Beauty Factory has made its mission to develop premium bath & body products, locally made sourcing only the finest ingredients. Their love for fragrance and beautiful products doesn’t stop at just bath & body, Beauty Factory simply loves anything to do with fragrance or colour – they simply want the best want what’s best for your body or home. The Beauty Factory team understands that if you love fragrance why stop at a shower cream and why not spoil you, your home or your friends & loved ones with beautiful products that look and smell amazing! Beauty Factory brings life’s little luxuries to you and your loved ones at affordable prices. All the spoils without the hefty price tag!

Beauty Factory, has just opened its doors in Ballito Junction adding an 6th Concept store to its list. The brand − which is known for its locally made, premium bath and body products, captivating fragrances (for you and your home), beautiful homeware and fabulous apparel – is a welcome addition to the Ballito area for those who want to spoil themselves and others with life’s little luxuries at affordable prices. 

With Five other Concept stores and 3 Outlet stores around the country, this store opening is much anticipated by lovers of the brand, as the latest store location was decided by Beauty Factory’s social media followers. “We ran three campaigns on social media asking our followers and others where would they like us to open a store next” “The results were close and Ballito just won the vote ahead of Canal Walk, Cape Town” explains Samantha Wilkins, Owner of Beauty Factory. Ballito may have came out tops, but the brand will be opening up in other locations over the next few months.

The wide range of premium products all come with an affordable price tag, which means that you can spoil yourself – or others – without feeling guilty. Think enchanting home fragrances (candles and diffusers), bespoke & limited edition scatter cushions, scarves, exquisite home décor and more. The locally made bath and body products come in various ranges − Earthbound, Essentials, Tissue Oil and Freshly Made for You. With so many lovely items to choose from, Beauty Factory is also your one-stop-shop for everything gift related. You’ll find the perfect present for every occasion: celebrations like birthdays, Anniversaries, housewarming, Mother’s Day or Father’s Day. A special occasion gift for that extra special hostess or teacher… or just a little something for that special someone in your life.

Samantha took over the distressed business in April 2018 and has already against the business turnaround plans with further exciting plans for the company over the next 12 months and beyond, including more stores, improved formulas on her locally produced bath & body and new home fragrance lines and exciting new facial and new flora organic ranges too. But no matter what the changes are that Samantha wants to make, she has an unwavering passion to support other local entrepreneurs. Watch this space. 

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