Winning Back Customers Post The Covid-19 Pandemic
Winning Back Customers post the Covid-19 pandemic. The Coronavirus is proving to be one of the most challenging pandemics the world has had to deal with. The inconvenience caused by the advent of the virus is almost irreversible, especially where businesses are concerned.
Customers are the life blood of any business organization and the dance with them is a delicate one. But what happens when,something as catastrophic as the Covid-19 threatens years of existing customer relations?
Set the right tone
No matter how you are communicating with customers, setting a kind and understanding tone is vital during this time. While it’s impossible to predict your customers’ attitudes generally, 2020 has been a quite the tough and hectic year for many a lot of people and it’s important to keep that in mind as your customers come back. Being polite and helpful with your customers can help rebuild loyalty.
Part of setting a compassionate tone can also shine through with your policies. You can also make sure your kindness is conveyed through your advertising and social media.
Get Busy Making It easy For Them To Come Back To You
Don’t muddy the already muddy waters. Reach out and tell them how much you love them and how you and your team have missed them. Encourage them so that they know you are on the road to being back in business very soon. They’ll definitely be exited and glad to hear that..
Send Out Your Safety ‘Playbook’
In the book, be sure to outline the measures you are taking to keep them safe when they return to you. For example, a face mask is required when they shop, hand sanitation stations will be availed,and that social distancing will be observed all together without taking away from ambiance they are familiar with.
Embrace new technologies
Part of getting customers back will also include using new technologies to interact with them. Other businesses have adopted video chat sessions so they can accommodate people that aren’t comfortable with in-person interactions yet. Engage your business in online customer services if you did not already have one in place or better still, offer door to door delivery where possible.
Be flexible
While you might assume all of your reopening plans are set, it’s possible that as your customers come back in you may want to make changes. Flexibility will be key to designing your new customer experience and rebuilding your relationship with customers. Bear in mind that your customer’s expectations, needs and priorities may have changed since they last visited and there may be ways to better meet your customers where they are mentally and emotionally.