Bridges For Music Announces Its Partnership With Sony Music Africa
Bridges For Music Announces Its Partnership With Sony Music Africa. Non-profit organisation Bridges For Music has announced its partnership with Sony Music Africa. The partnership seeks to enable 15 young creatives to join the organisation’s flagship Music MBA at the Bridges Academy in South Africa.
Bridges for Music has been empowering young talent from under-served communities in South Africa since 2013. Bridges for Music is a non profit organisation focused on empowering young talent from under-served communities to become creative change-makers, providing 21st century- tools and equipping them with the psychosocial and entrepreneurial skills to thrive in the creative industries.
“We are honoured to be part of the Sony Music Global Social Justice Fund,” says Jaquelyne Kwenda, partnerships and fundraising manager, Bridges For Music. “This funding will help accelerate the growth and sustainability of the organisation, allowing us to build upon the momentum created over the past nine years and potentially bringing our education model to new communities in the future.”
Through the organisation’s schools, like the Bridges Academy in Langa, it provides safe spaces and holistic learning programs to enhance the creative potential of young people at-risk and facilitating their access to income generating opportunities. Employing a methodology rooted in “Self Determination Theory”, it develops resilient, self-aware, and self-efficacious agents of change who are able to transcend the cycles of poverty and trauma that circumscribe them and their communities.
“Aligning with Bridges for Music has been a beautiful journey,” adds Yule Dlamini, digital service manager for Sony Music Africa. “Their commitment to supporting vulnerable communities and continuous positive impact is something that really connects with all of our employees and playing a small role in their growth and ambition to make a difference is something we are truly honoured to be part of.”
