How Afritorch’s Digital Solutions Will Disrupt The Market Research Industry. Digitising the research market industry seems like an inevitable event that will occur. It just happens that it is occurring now with companies in the forefront doing all they can to fully implement the changes that come with this change. The transformation of this industry promises to make it more efficient as lots of unnecessary paperwork will be cut off. Companies such as Afritorch saw the gap in the market and took a chance in transforming it.
Afritorch Digital is a company that transforms traditional market research players into digital market research leaders. It is the first dedicated digital transformation partner with a mission to empower market research in Africa by helping businesses harness the power of digital in-order to streamline processes, cut down market research operating costs, improve flexibility and reach a wider consumer audience.
It was co-founded in 2017, by Thabo Mphate, who also serves as the company’s director and Michel Katuta who serves as the company’s CEO, with a goal of enabling clients to act big, think smart and move at the speed of light through the limitless possibilities of digital transformation.
It digitally enables market research players to provide better, faster services to their clients. The company services market research firms operating in South Africa with the aim to roll out other African countries with a strong demand for market research services such as Kenya and Nigeria.
It specialises in Digital MR Technologies, Digital MR Consumer Panels, Digital MR Services, Videography and Recruitment Services. Its technology and consumer experts on demand embed their expertise, know-how and skills that are critical to the delivery of a digital transformation roadmap of the consumer insights generation process.
Since its launch in 2017 the company has seen tremendous success, with the hard work that is being put behind the scenes, it makes the company success seem like something that happened overnight. “One reason for this, I think, was that we were offering potential clients a great solution but the other was that we had established a name for ourselves in the industry. People knew us. We had worked for respected companies and we had done work for large clients. So when we launched, we were able to provide a new start up with credibility in the industry.” said CEO Michel Katuta in an interview with Entrepreneur.
