RAPT Aims To Help Companies With Influencer Marketing. RAPT Creative Agency is a strategic, innovative and executional TTL agency that specialises in concept development, digital, POS, live event production and activation. The company combines strong strategy and creative to be through the line experiential.
The company provides services such as strategy, art direction and social media activations. It was founded by Gareth van Vuuren, who also serves as the company’s Managing Director (MD).
“Across the board, client budgets have taken a beating and influencer marketing isn’t immune to these cuts. The influencers themselves are facing another set of challenges in actively retaining and engaging their audience whilst under lockdown. Some have been able to very nimbly adapt to the times and climate, where any branded posts can come across as insensitive and tone deaf, others have struggled significantly and given our own local restrictions on the travel and hospitality industries, they will suffer for quite some time.” said van Vuuren in a statement on LinkedIn Pulse.
It’s not impossible to think that more and more brands (particularly those local marketing departments) will review their current philosophy towards influencers and make a shift towards more long term partnerships. This could see an increase in the holistic set of processes, with the influencers coming in much earlier in campaign development and collaborating with the band throughout the entire process making the project more ownable and authentic.
“What I do know is this: both locally and globally, consumers are shifting their behaviours and some of these will inevitably stick around long after local quarantines have come to a close. The immediate questions that start to pop up then becomes what can we do? More importantly how do we do it? Engaging with my own team and our clients’ one thing has become clear, entertainment has never become more easily accessible and audiences have never been so engaged.” said Vuuren in a statement. It has managed to secure clients such as Heineken, Coca-Cola, Jameson, Havana Club and Play Energy drink.
