Boity launches, BT Signature a premium peach flavoured sparkling fruit drink
Rapper, actress, model, businesswoman, television personality and now the creator of South Africa’s new favourite drinks brand. Popular South African celebrity Boitumelo Thulo, widely known as Boity, has added another feather to her cap, or diamond to her crown, by launching BT Signature, a range of premium, superior-tasting alcoholic and non-alcoholic sparkling fruit beverages created for individuals also making their mark on the world.
Boity joined forces with renowned winemaker Matthew Krone to bring this premium range, designed with the discerning palate in mind, to life. With both being masters of their craft, a collaboration between these two celebrated industry-leaders seemed incredibly fitting.
Matthew, a highly regarded and passionate winemaker, has been in the business for many years and comes from a well-known family of successful and innovative winemakers in South Africa. Says Boity, “I wanted to partner with the best in the business to create the ultimate ‘ready-to-drink’ (RTD) product. A drink for queens (and kings) who own their choices, and their thrones. Matthew is bringing the craft that he’s honed over decades to help create something that has been missing in this vibrant market – an elegant and uplifting RTD beverage that fits perfectly into the modern consumer lifestyle.”
According to Boity, the partnership came to fruition in 2019 when the two were first introduced. “At our very first meeting, we discussed the idea of developing a ‘ready to drink’ (RTD) product. I knew exactly what the market wanted, and Matthew has the skills to make it happen, so it was a match made in heaven.”
She continues, “I’ve wanted to create an RTD product for some time now, so naturally, I had to grab this opportunity with both hands. We’ve been working on this for over a year, and every day it gets more and more exciting. I cannot wait for everyone to try this delicious drink.”
A drink for any season and occasion
This sublimely crafted fruit beverage range has been specially made for bold and fashionable types – leaders and trendsetters who embrace success and are making their mark on the world.
BT Signature is characterised by juicy ripe peach aromas overlayed with hints of nectarine, and bursting with memories of summer. It boasts a deliciously uplifting peach flavour balanced with crisp green apple freshness and lingering fresh aftertaste that makes you want to come back for another sip… and another…
Even better, the range is available in non-alcoholic and alcoholic variants. Best served chilled, BT Signature is the perfect drink to mark any season and occasion.
“This product was created as a celebration of success, an inspiration to all men and women and as an encouragement to own your signature and make your mark. You too can make your mark if you believe in yourself and have the passion to go for it,” concludes Boity.
Want to turn every moment into a BT Signature moment? BT Signature will be available to purchase at Shoprite LiquorShop stores countrywide from 31 March 2021, retailing at R99.95 (non-alcoholic 4-pack) and R119.95 (alcoholic 4-pack). Single 275ml bottles will also be available at R24.99 (non-alcoholic) and R29.99 (alcoholic) each.
About BT Signature
BT Signature is a range of superior-tasting premium sparkling fruit beverages that was uniquely crafted for bold and fashionable individuals. BT Signature has not only been created to fit perfectly into the modern consumer lifestyle, but also as an ode to individual success and an inspiration to all women and men to own their signature, and make their mark, brought to you by one of South Africa’s biggest and most loved celebrities, Boity Thulo.
