South African Start-Up Aura Manages To Partner With KK Security To Expand Into East Africa
South African Start-Up Aura Manages To Partner With KK Security To Expand Into East Africa. South Africa’s security and medical response platform Aura, has announced its imminent expansion into Kenya which will be led by its new General Manager, Hilary Itela. Partnering with KK Security, owned by GardaWorld, Aura will offer its emergency and medical response services in Nairobi and Mombasa.
Warren Myers, CEO at Aura told Tech Financials that, the intention is to address the fragmented and idle response capacity in Kenya while also democratising access to critical services by making them more widely available and more affordable than ever before. “I look forward to shaping a business that will contribute to the safety and security of the community and create employment opportunities that positively impact the economies in which we operate.”
“We are excited to have someone of Itela’s calibre join our team as we explore the many unique opportunities within the East African market. Kenya has a strong, but fragmented private security and emergency medical industry. It provides an ideal opportunity for AURA to create an effective and efficient response network,” Myers told Tech Financials.
AURA is a revolutionary approach to security and armed response in South Africa. AURA’s strategy is to aggregate the armed response industry nationally, into one dynamic response organism, providing clients direct access to its rapid response network. AURA achieves this by providing a technology platform to localised armed response providers, giving them an opportunity to utilise technology to differentiate their offering and provide services to an exciting and growing mobile security marketplace.
“Similar to South Africa, Kenya is plagued by significant crime issues, in particular, road safety, street crime, home invasions, burglaries and carjackings. With a high smartphone penetration rate, we are able to provide our users with affordable and accessible on-demand security and medical response and help keep people in those areas safe.” Myers added.
AURA focuses on ensuring consumers get the fastest response to an emergency, anywhere, anytime, whilst also ensuring its security partners are able to provide the most efficient and effective services possible. Having built its system to provide mobile response for one of the largest mobile workforces in the world, Aura is in the prime position to revolutionise the armed response industry.
