Cassper Nyovest Seals New Endorsement Deal With Nedbank

Cassper Nyovest Seals New Endorsement Deal With Nedbank. Cassper Nyovest just sealed a new endorsement deal with South African bank Nedbank, where his song ‘Tsibib’ will be used in one of Nedbank’s TV ad.

Musicians are known to live lavish lifestyles at the peak of their careers and then when they are no longer at their peak, they are seen to not be financially stable as they were not making savvy financial decisions while their music was relevant. Cassper Nyovest is considered to be one of the richest musicians in the country, although he also promotes living a lavish lifestyle, Nyovest made sure that he invests his money into businesses as well as use his music to keep generating income even after its peak. Nyovest has always been known to partner with major brands that will help in advancing his career; therefore it can be assumed that the deal with Nedbank is very lucrative.

Throughout his career, Nyovest has garnered several endorsement deals with various companies, notably with vodka brand, Ciroc which is one of his biggest endorsement deals in his career so far. Their endorsement began in 2017, when Nyovest displayed in his music video of the song Tito Mboweni several Ciroc bottles. Ciroc then unveiled their deal with Nyovest. In 2015, Nyovest endorsed with MTN and AG Mobile in launching a smart phone named, AG Hashtag which was inspired and partly designed by him. He also endorsed with other brands including, Shoprite, Samsung South Africa, Coca-Cola, KFC SA, Castle Lite and Nike SA.

Nyovest is determined to reach billionaire status and these businesses deals or endorsements are very important in him achieving his goals as they provide the much needed capital for him to invest in or launch his own businesses. Born and raised in Mahikeng, North West, he is regarded as one of the most successful artist in South Africa. In 2014, he established his own record label, Family Tree Records. Nyovest rose to fame with the release of his debut studio album, Tsholofelo (2014) which produced the successful singles “Gusheshe” and “Doc Shebeleza”.

By Thomas Chiothamisi

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