Business

Focalistic Partners With Jagermeister SA

Focalistic Partners With Jagermeister SA. South African musician Focalistic took to Twitter to announce his new partnership with alcoholic beverage company Jagermeister. The tweet read, “Mfana wa di Panamera x @JagermeisterSA I’m very proud to officially announce my new partnership with The Meister This one is for the books, tshepa nna AAAATCHU!!”

One of the biggest break out star in 2019, Lethabo Sebetso popularly known as Focalistic is a South African rapper and talented singer with different music genres. Focalistic describes his kind of music as “Pina tsa Ko Kasi” which sees the singer infusing his hip hop roots with Amapiano.

Many people consider Focalistic as the most admired rapper in South Africa. Since 2017, he has been on the lips of many fans. The stylish rapper entertains his fans with a unique style which he calls Pina Tsa Ko Kasi. He has not stopped displaying his rap skills on stage and in the studios. With him reaching this level of success in the music industry, it is only right that he partners with a brand that can elevate his career to the next stage.

Musicians have partnered with many brands to elevate their careers, this is because brands give the musician a certain cash injection that will be able to compensate them endorsing the brand, the musician also gains credibility in the corporate industry and many other brands might want to work with the musician too when they see their association with a certain brand being lucrative.

Jägermeister is a digestif made with 56 herbs and spices. Developed in 1934 by Wilhelm and Curt Mast, it has an alcohol by volume of 35% (61 degrees proof, or US 70 proof). The recipe has not changed since its creation and continues to be served in its signature green glass bottle. It is the flagship product of Mast-Jägermeister SE headquartered in Wolfenbüttel, Germany.

Focalistic has earned his stripes as a musician as he as featured one of the biggest African artists Davido on his ‘Ke Star Remix’, right now he is solidifying his career by making such business moves that will be able to maintain and open doors for other business ventures.

By Thomas Chiothamisi

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