Rapper Cassper Nyovest Unveils The Major TV Ad That He Says Will Take Care Of His Entire Year And Shares His Biggest Money Lesson. Cassper Nyovest took to Twitter to share the new Nedbank TV Ad which has his song “Tsibip” as the soundtrack, Nyovest revealed the partnership between him and Nedbank few weeks ago.
He also added the biggest lesson he has learnt regarding money, which is to own his music. The tweet read, “Tsibip on the new Nedbank TV Ad. It also shares good lessons of money. My lesson? Own your music and you will eat good. I have been preaching this from the beginning of my career. My year is sorted just from this ad. Boss Moves.”
For an artist to own their music, it means that they own their Master Recordings, these Master Recording generate passive income for the artists in the forms of royalties or sync deals such as this partnership between Nedbank and Cassper Nyovest. Money earned from the TV Ad will go to any record label as Nyovest is an independent artist.
Cassper Nyovest is considered to be one of the richest musicians in the country, although he also promotes living a lavish lifestyle, Nyovest made sure that he invests his money into businesses as well as use his music to keep generating income even after its peak. Nyovest has always been known to partner with major brands that will help in advancing his career; therefore it can be assumed that the deal with Nedbank is very lucrative.
Throughout his career, Nyovest has garnered several endorsement deals with various companies, notably with vodka brand, Ciroc which is one of his biggest endorsement deals in his career so far. Their endorsement began in 2017, when Nyovest displayed in his music video of the song Tito Mboweni several Ciroc bottles. Ciroc then unveiled their deal with Nyovest. In 2015, Nyovest endorsed with MTN and AG Mobile in launching a smart phone named, AG Hashtag which was inspired and partly designed by him. He also endorsed with other brands including, Shoprite, Samsung South Africa, Coca-Cola, KFC SA, Castle Lite and Nike SA.