South African Clothing Brand Koena Clothing Seeks To Offer Unique Sophisticated Designs. Koena Clothing is a South African company that is engaged in worldwide marketing and selling of footwear, equipment, accessories and services. It is highly recognised with its small letter PHI sign, 21st letter of the Greek alphabet, with trademark “K-O-E-N-A”. The company was created to bring the best clothing ranges at the best prices. Its styles include differentiated smart wear that stretches to intimacy and excitement. Coupled with quality, Koena Clothing styles bring superb details and fabric for sophistication.
Established in 2016 by Koena Moabelo, Koena Clothing started off as a brand that made T-shirts, caps and hats. In 2017, tracksuits were introduced and that gave the brand life as Moabelo started investing in machinery to make production a little easier. “In 2018, we started receiving a lot of demands from those who purchased from us. They said they wanted sneakers to compliment the tracksuits. They disliked the fact that they used to wear our tracksuits with someone else’s shoes. At that time we had already sketched a few designs of sneakers.” Moabelo told Independent Online.
“We thought, let’s give production a try. We made some sort of samples, handmade, but we never had confidence on how the stitching was made. Most of the designs we had were complicated and needed machines. We started investing in some small machines that could assist and the rest is history,” Moabelo added.
The brand has a casual fun and relaxed essence of fashion that makes shopping an experience. It further strives to keep up with street smart, urban and fashion conscious target market. Koena Clothing goes all-out to motivate and stimulate people to feel as premium as possible. Its designs have an international and trendy look that brings a twist with innovation.
“I think the ability to start something and end up making it look like it was never started by a village raised boy was one of the reasons. The company was created to bring the best clothing ranges at the best prices. Its styles include differentiated smart wear that stretches to intimacy and excitement. Coupled with quality, Koena Clothing styles bring superb details and fabric for sophistication.” Moabelo told K Danielles Media.
Koena Clothing prides itself on making sure that the world gets the best fashion with the keen edge to attract and retain the best casual fun niche as it can say it is already competing internationally.