Classic 1027 Launches The Small Business Booster Programme In Partnership With Sum Of 21
Classic 1027 Launches The Small Business Booster Programme In Partnership With Sum Of 21. Classic 1027 has partnered with Sum of 21 to launch The Small Business Booster Programme to assist local businesses. The programme is focussed on raising funds through Enterprise and Supplier Development grants and uses said funds towards branding and marketing campaigns to support local SMMEs.
Janhendrik Oosthuizen, Chief Vision Officer of Sum of 21 told Small Business Piyasaa that it is critical to provide support to local SMMEs to help boost the economy. “The success of SMMEs in South Africa is critical, giving the high levels of unemployment in our country. SMMEs don’t have the means to tell their story as they don’t have the budget or resources. Sum of 21 is ideally positioned to help the SMMEs by giving them access to marketing services that are, more often than not, outside their reach from a financial perspective.”
SMMEs will be provided a fully-fledged radio campaign on Classic 1027. This includes a complete media plan consisting of the production of a professional radio advertisement, airtime for the advertising spots and live reads, and an interview with Michael Avery on the Classic Business Show to market their business.
Michael Avery from Classic 1027’s Classic Business Show told Small Business Piyasaa that, “The crisis of youth unemployment in South Africa is clear and a present danger unless we all start bringing our piece of the puzzle to solve it. That’s why I’m looking forward to this exciting partnership that Classic 1027 has entered into with Sum of 21 to not only help improve the quality of training and mentorship for young creatives but also provide critical marketing and advertising support to small businesses who need it most during the pandemic. What sets this project apart is its relentless focus on outputs and impact.”
Classic 1027 is a South African music radio station dedicated to classic music. It combines in its line-up playlists with the best of current classic music combines with timeless classics, news reports and business and financial focused programmes.
