The Firepower Group Is A Company Aimed At Creating Courageous Leaders. The Firepower Group was created to develop a new paradigm of personal and professional leadership. The company believes in incorruptibility – being true to oneself and refusing to settle or compromise, even if it ruffles some feathers. It cultivates unshakeable confidence – going all in for one’s purpose, no matter what. It is also committed to clarity – knowing who one is and showing up in a way that reflects one’s brilliance.
The company supports self-worth – it believes people are not here to please others, but to do great work with people who value and respect them. It champions courage – caring about changing lives more than about keeping oneself and others comfortable. The Firepower Group stands for excellence – no more playing small, it is 100% or nothing. This is the new paradigm of courageous, conscious leading, living, and doing business in a rapidly changing world.
The Firepower Group was co-founded by Yvonne Johnston and Violetta Pleshakova in 2019. Yvonne Johnston is a Master coach, business strategist, inspirational speaker and thought leader in the domains of marketing, nation branding and personal mastery. With an impressive track record in advertising and marketing industries (including 5 years at Ogilvy and Mather as the Group Media Director), Yvonne is known for her business savvy as much as for her sassiness and style.
Violetta Pleshakova is a paradigm shifter, leadership mentor, entrepreneur, inspirational speaker and writer on a mission to help rising leaders and change makers amplify their impact in the world. She does that through teaching them how to own their uniqueness and pursue their passions in a way that is authentic and aligned with who they truly are.
The company’s mission is to help brilliant people like their clients to stop settling and start shining – so that they can become a courageous leader, build a conscious business, and live their 100% life. As paradigm shifters, the company is here to challenge existing ways of thinking and acting, and pave the way for personal and professional leadership that is rooted in consciousness and courage.