Uncle Vinny Announces New Partnership With Puma
Uncle Vinny Announces New Partnership With Puma. South African MC and Presenter, Uncle Vinny took to Instagram to announce that he has partnered with Puma as their new ambassador. The MC’s partnership with Puma will lead to innovative marketing campaigns and strategies as he is a very creative individual that will bring a different approach to the company.
The post read, “It has been a long time coming finally I am officially a puma boy can’t wait to change the game. Shout out to @hakesy_vet_ket for believing in me kusazonyiwa: @young_stilo_”
Puma is a big clothing brand that has been around for many years and for Uncle Vinny to score an endorsement deal shows how hard he is working. Puma wouldn’t just make a deal with someone who does not align to what their brand represents, therefore choosing Uncle Vinny for the deal fits because of the connection he has to the youth of South Africa.
Uncle Vinny has become an influential voice in the modern day youth culture as he was able to shutdown Braamfontein when he hosted his event earlier this year. The event went viral as there were many people who wanted to enter the venue but couldn’t and police had to get involved to keep things under control as it was sold out.This shows the amount of influence that Vinny has over the youth, the Puma brand has been known for supporting local talent that is building the industry as it also endorsed artists such as Nasty C.
Big brands such as Puma are vital in the growth of the South African entertainment industry as they are able to elevate an artists or media personality’s brand once they have partnered. This is because the these corporates have been around for many years and are therefore credible and have the means to pay their ambassadors, when public figures make a deal with them they become a more credible brand.
Artists or media personalities can use this credibility they have acquired to negotiate and get more deals, Uncle Vinny has been very smart in how he maneuvers in the industry as he has proven to be a credible brand, this is also why he is endorsed by a big brand like Puma.
