Appliances Company Smeg Opens Its First Store In South Africa. Italian appliances company Smeg has officially opened its first store in South Africa. The store is located at the Old Village in Constantia, Cape Town and is set to offer a wide range of appliances. The company is described as a tasteful & elegant appliance solutions company that mix technology and style perfectly for everything its customers need to make life in their kitchen an absolute pleasure.
The company released a statement on Facebook when it launched the store, the post read, “Ciao Bella, our new Smeg store in Constantia Village is officially open. Visit us this weekend to complete your kitchen in style with amazing opening specials.” Smeg also stated that the store will be curated by Hirsch’s Homestore Group which is an appliance and electronics company. The Hirsch’s Homestore has approximately 19 branches and concept stores spread throughout South Africa.
Smeg is a popular appliances company that has managed to win the heart of South Africans who have a taste of simplistic yet luxurious products that offer quality. The company has been having an impactful presence in theSouth African market over the years and with the establishment of its first store, the company is only going to keep raising its brand awareness in the country and therefore gain more customers.
Smeg was founded in 1948 by Vittorio Bertazzoni as an enamelling and metalworking company, the Smeg company preserves the memory of the activity initially carried out in the acronym ‘Smalterie Metallurgiche Emiliane GGuastalla’. Over time, the brand has consolidated its reputation as a symbol for appliances renowned for their design aesthetic and use of technology.
The company chose the perfect location for its first store as its target market is situated in these type of areas. The company’s products can come off as too expensive for some people but by having their store in Constantia Cape Town, the company is clear on who its target market is, which are people who have a high income and are able to afford luxurious products.