How Shared Collective Aims To Reduce The Negative Impact Of Retail Consumption On The Environment

How Shared Collective Aims To Reduce The Negative Impact Of Retail Consumption On The Environment! Shared Collective is a peer-to-peer website that allows individuals to rent higher-end clothing items, as well as a platform where people can rent out their own items.

With this idea the company’s mission is to slow down consumption, increase sustainability and grow a community in South Africa. Whether one is looking for a matric dance dress, a vintage piece or their next casual outfit, Shared Collective’s community has them covered. The company was established so that it can share to protect the environment, look stylish and foster connections between people.

The company does this because it believes that by sharing what it has it is creating a space for conversation, connection and collaborative consumption. It does this by empowering people to make their own money by renting out items from their wardrobe. People often hold onto items for sentimental purposes or buy things that they only wear once but by renting out these items it is like one is giving them a new life and story each time, as well as creating a side hustle for themselves.

By renting items rather than buying people are also reducing their retail consumption which is better for the planet. By making fashion circular Shared Collective is ensuring a more sustainable way of life for years to come. “The old way was never working so it’s time to rethink it and reinvent it together. Sharing our collective experiences, thoughts and belongings makes our lives more fulfilling. This is beyond fashion as an aesthetic. This is looking good whilst doing good for yourself, others and our planet.” the company said on its website.

The company was co-founded by Simone Veitch and Kishana Naidoo who are both passionate about clothing and fashion as well as looking after the environment. These co-founders did not just establish this company to only rent out clothes but it also was established to leave a legacy of reducing the negative impact that is caused by retail industry.

By Thomas Chiothamisi