Vodka Brand Russian Bear Announces New Partnership With Blaq Diamond

Vodka Brand Russian Bear Announces New Partnership With Blaq Diamond. Vodka Brand Russian Bear announced their new partnership with South African musical duo Blaq Diamond. The company is known for being immersed in the urban or youth culture so this collaboration comes as no surprise as Blaq Diamond is at the forefront of youth culture in the country.

The company took to Instagram to announce the partnership, the post read, “The No.1 Duo meets the No.1 Energy Vodka in SA – now that’s combos communicating to the next level – Russian Bear Energy Fusion is officially the fuel behind @BlaqDiamond150.”

Blaq Diamond’s record label Ambitiouz Entertainment also confirmed that this collaboration will also produce a limited edition Russian Bear bottle that will be in stores soon. The record label took to Instagram to post that, “Your faves @blaqdiamond150 and @nadianakai visited the @RussianBearSA factory to check out the new limited edition bottle which will be in your nearest store soon”

This type of collaboration or partnership will be lucrative for all brands involved as they are all established and will help one another tap into each other’s market or fan base. Blaq Diamond first gained prominence for their single “Ibhanoyi” released 2019, which received “SAMA Record of the year” and was certified 4x platinum by the Recording industry of South Africa (RiSA).Followed by their single “Love Letter”, which was certified 3x platinum and ranked number 3 on iTunes Chart. The duo released their second studio album Umuthi in 2020, which is certified 6x platinum.

Russian Bear is a multi-award-winning premium vodka that has been setting the bar for quality vodka for several decades, including winning a number of local and international accolades. It’s rooted in urban culture and built from the streets up. The company emphasises that collaboration is in its DNA and it’s all about collaborating with the people who matter most, the fans, the artists, the creators, the innovators, the dreamers, the mentors, the change-makers, the boundary pushers and those who persistently ask themselves what’s next.

By Thomas Chiothamisi

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