How Local Market Place Start-Up Afro Nala Aims To Make People Take Pride In Local Brands
How Local Market Place Start-Up Afro Nala Aims To Make People Take Pride In Local Brands. Afro Nala is a South African multi-vendor online marketplace with a strong focus on local brands. Clients can buy products directly from multiple local brands and only pay a single delivery fee. Afro Nala is an online destination for local fashion brands. People can now shop products made in South Africa by local brands on a single platform thus putting local brands at the forefront of fashion in South Africa.
The company is a 100% local brands online market place with a strong focus on made/designed in South Africa. Its main mission is to take local brands to the people and make local brands more accessible. It provides customers with a smooth and safe shopping platform where they can buy local brands and only pay a single delivery fee. The company’s team consists of a group of young South African designers, IT professionals, marketers and thinkers from different walks of life. They all have different beliefs, education, skills, fashion taste etc. Basically, they all different but what brings them together is creativity, curiosity, quality, service excellence and pride in Mzansi’s authentic culture.
The company describes its team as dreamers, believers and doers as thy have a dream that one day people will wear local brands with pride. The company believes that one day this dream will come true because this is what they are doing about it. The company’s vision is to see every child, women and men, embracing the culture and heritage that local brands have to offer. It would love to see local brands become part of every South African’s life as it aspires to become South Africa’s leading online fashion retailer.
Convenience shops exist for a reason; customers love the convenience of finding everything in one place while being able to save a few Rands. That why this platform aims to house multiple 100% local brands for the customer’s convenience. The platform was built with local brands in mind. Most of its processes are automated leaving little room for error. The store was designed to be both elegant and easy to use as it is secure and it uses multiple industry trusted payment gateways.
