How Marketplace Start-Up Ourlives Seeks To Support Locally Founded Brands. Ourlives is a B2C Ecommerce Marketplace platform made for professions, stylish intellectual and brand conscious individuals that want to plough back and support local businesses as well as learn and be inspired from other SA entrepreneurs. The company seeks to keep its clients updated and informed about the latest products that are available in Fashion, Streetwear, Sneakers, Appliances, Sports, Electronics, Groceries, Health & Beauty and many other things that South Africa entrepreneurs has to offer.
Ourlives is a South African brands ambassador that promotes local brands by ensuring that their products and services are available to customers across the country. The company has made finding local brands online easier, convenient and reliable. Its sole purpose is to highlight the amazing talent in South Africa. Its mission is get the public excited about South African local brands and reminding them how proud they should feel to own and supporting them.
Through the platform, clients will get an opportunity to see what other South Africans are building within their communities. Ourlives is the preferred choice for individuals who want to stay ahead of the rest and want to know the latest brands that South Africa has to offer. It wants to create awareness as well as to be the first stop when people are looking for local and home-brewed products/brands.
To achieve this, the company is continuously marketing its website and the brands on it, across Social Media, Online Publications, Google AdWords, Programmatic Advertising and more. This is because it aims to help local brands connect with their targeted audience. The companies that are on the platform can reach the company’s 2000+ subscribers through its weekly newsletters, 4 newsletters sent out every month, social media followers (Facebook, Twitter, Instagram), as it has over 1 million combined clicks, reach, engagements, impressions from all its social media platforms and through the 1000 website daily page views it gets.