Skin Care Start-Up Fiya Shea Glow Is On A Mission To Provide A High End Premium Skincare Range
Skin Care Start-Up Fiya Shea Glow Is On A Mission To Provide A High End Premium Skincare Range. Fiya Shea Glow is a natural based cosmetics and beauty company specialising in handcrafted, natural, plant based skin and hair products as well as complimentary lifestyle accessories. The company is a proudly South African female owned brand that continues to grow and expand.
It is inspired by a deep fascination and appreciation for nature and how its natural balancing provides people with all that they need and more. According to the company Fiya is in honour and recognition on uNomafiya, mother to the founder and also inspired by iFiya which is the fig fruit name in the isiXhosa language. Figs have long been revered for their ability to survive in different environments which is synonymous with its goals.
The company’s vision is to become a global premium health, beauty and wellness brand that is rooted in nature for natural skin glow and offer quality cosmetics. Its mission is to offer a high end niche and premium skincare range and lifestyle cosmetics that source organic ingredients to enhance beauty and overall wellness and to be fully digital and online aspiring for a global presence.
It believes that Mother Nature nourishes life with her instinctual and intuitive knowledge and as such Fiya Shea Glow borrows from nature’s innate wisdom as a base for the company’s ideas, endeavouring to heighten the beauty and wellness of its clients’ in truly nature’s way. Its skincare range is rich in nutrients including vitamins A and E which are essential for healthy skin and hair.
Fiya Shea Glow story was founded by Lindiwe Songca when she took a work trip to the tropical city on the Gulf of Guinea in June 2019. Lindiwe was struggling to find an alternative skincare product, for her sensitive skin, which would provide lasting moisture and nourishment. This is when she found shea butter and had an idea of creating her own brand.
