How Curve Gear Aims To Provide Functional Yet Stylish Lifestyle Products
How Curve Gear Aims To Provide Functional Yet Stylish Lifestyle Products. Curve Gear’s ethos is to create a widely recognized, proudly South African urban industrial workwear brand. A brand that is known for innovation, savings, safety, durability – and sophisticated design.
In 2020, Curve Gear was born out of the success of the Curve Range of Slurry Pump Products. A range that is a formidable force in the global mining industry – infamous for its innovation, durability, savings, safety – and sophisticated design. When imagining the Curve Gear range, it was a natural starting point to blend these core principles in order to produce a range of functional, yet stylish lifestyle products.
Jaco Buitendag, CEO of Curve Gear, said, “At Curve Gear and Pump & Abrasion Technologies we embrace the spirit of innovation and have a relentless pursuit of excellence. Success is never handed to any of us on a silver platter; it demands perseverance, discipline, and unwavering dedication. While we may not always have all the answers, it is through faith that we find the strength to take action and fulfill our responsibilities.”
Curve Gear has an extensive range of urban industrial workwear, apparel and accessories – which includes its renowned, premium ISO 2 standard Safety Work Boots and its 100% South African, thick full grain Bovine Leather, hand-stitched artisan Vellies.
The company is continuously innovating to improve and grow its product range and offering – ensuring that with every adventure it’s customers go on, every challenge they face and every step they take, they are Geared for the Grind.
