Zodwa Wabantu Secures Partnership With Mazda Menlyn. South African socialite and dancer Zodwa Wabantu took to Instagram to announce that she has partnered with Madza Menlyn to become their brand ambassador. Zodwa will get to driven with the Mazda CX-30 as she will be marketing the Mazda brand to her audience.
The post read, “Hold your handbrakes!!! With great excitement I’d love to announce that I’m the newest Mazda menyln Ambassador. Yes your very own Zodwa Wabantu will be cruising these streets in her new Mazda CX-30 Watch out for me at events and be the first to experience the Mazda CX-30 with Zodwa Wabantu.”
Zodwa first got into the entertainment industry as a dancer and now she has managed to create a formidable brand that has a massive following and influence. With the brand she has created, Zodwa is now leveraging it so that she can be able to earn from it. This partnership with Mazda proves that she has built a brand that corporates can do business with and appeals to a wider range of audiences. Having brand partnerships with big companies such as Mazda can increase Zodwa’s brand value even further as she will be scouted by big companies so that she can also be their ambassador, thus bringing in more opportunities for her to increase her income streams.
She has managed to distinguish her brand as a brand that companies can be able to partner with and have a mutually beneficial relationship, as she is with one of the biggest car makers in the world. In 2015, Mazda produced 1.5 million vehicles for global sales, the majority of which (nearly 1 million) were produced in the company’s Japanese plants, with the remainder coming from a variety of other plants worldwide. In 2015, Mazda was the fifteenth largest automaker by production worldwide.