Fashion Start-Up Kayla Stam Aims To Provide Clothing Specifically Designed For Modern Women
Fashion Start-Up Kayla Stam Aims To Provide Clothing Specifically Designed For Modern Women. Kayla Stam was inspired by the woman that the founder of the brand, Kayla Stamboul aspired to be; a smart, sophisticated and stylish city woman. From inception the brand has had an element of attainable aspiration.
Kayla Stam is focused on commercialising high-end fashion and making it accessible to everyday modern women. The company is passionate about the fact that whatever it designs has to be worn. Kayla Stam offers ready-to-wear, office and occasion wear inspired pieces for women. Kayla Stam prides itself in attention to detail with the creative director intimately involved in the end-to-end process ensuring it produces high-quality items, giving each garment a personal touch. Although the company intends to give its customers an affordable brand, it does not compromise on quality; ensuring that they get a better price for a better product.
Kayla Stam also offers a limited-edition range made with rare and luxurious fabrics with unique designs, available for the more discerning customer. Kayla Stam’s priority is to ensure that clients look and feel good in both their personal and professional lives. In the ever changing fast-pace consumer landscape and competitive market, Kayla Stam offers the convenience of an online store where garments sell rapidly.
After briefly working in the corporate world, Kayla recognised that trendy clothes were not suitable for the work place and rarely reflect the personal style of customers. One of the company’s main goals is to adapt trends in a way that will suit its customer and is appropriate to their professional lifestyle. Most of the new seasons trends are easily translatable into work-wear, however, making work wear look modern requires fashion knowledge.
Stamboul has had a keen sense for fashion from an early age, inspired by her mother whom she watched throw together practical yet stylish outfits for work, cool casual looks for leisure and the true definition of Sunday best to attend church every week. She pursued a career in fashion attending Spero Villioti Elite Design Academy with a focus on couture for the first two years of her study career. She transferred and graduated from Lisof Design & Retail Academy in her final year, to focus on commercial fashion.
