How Mineral Water Start-Up Lee Ice Cubes Is Determined To Revolutionise The Water Industry. Since its inception in 2019, Lee Ice Cubes has been committed to doing business responsibly and seeking opportunities to make a difference. That means investing in sustainability, the environment and local communities, while focusing on meaningful issues with like-minded partners to enable positive change.
Lee Ice Cubes set out on a quest to study and revolutionise the water industry to create a clean, great-tasting high pH stable water infused with natural ionic alkaline minerals. The company believes that it’s the perfect water to complement a balanced lifestyle. It believes that an active lifestyle, proper hydration and natural nutrition are the fundamental pillars to good health, happiness and a balanced life. The company understands that good health and sustainability are predicated on the correct choices people make in their diet and lifestyle. Lee Ice Cubes distributes clean, pristine, and silky smooth tasting premium water with a powerful high pH of 10 uniquely infused with traces of naturally-occurring ionic minerals and electrolytes that can counterbalance acidity. It’s water super-hydrating nature is designed to refresh, renew, and revitalise the body.
The company’s vision is to be trusted, professional, reliable and competent with the ability to promote the country’s spirit of entrepreneurship and also elevate poverty through youth employment. Its mission is to empower South African Youth through learnerships and school projects. It also helps communities with water during hard times of natural disasters and droughts. Responsibility is a top priority for Lee Ice Cubes, which continually strives for energy efficiency and waste reduction through recycling initiatives and infrastructure improvements.
Lee Ice Cubes’ water is tested daily for its consistency and excellent pH balance to ensure that it’s just as pure as it claims, so customers can continue to quench their thirst with crisp natural and tasty water. Lee Ice Cubes proudly operates as a sustainable single source process from its springs to crisp bottled water.