Pick n Pay Clothing Collaborates With Local Fashion Brand Julia B To Release A Limited Edition Collection
Pick n Pay Clothing Collaborates With Local Fashion Brand Julia B To Release A Limited Edition Collection. South African retail group Pick n Pay Clothing took to Instagram to announce its collaboration with local Clothing Brand called Julia B. The collaboration is set to release a limited edition collection that is available on the brands’ online stores.
The post read, “Fashion can transport you to far-away places the moment the fabric hits your skin. So, shop Pick n Pay Clothing x Julia Buchanan’s limited edition collection and experience blue waters and sunny days now! Available online while stocks last! @picknpayclothing x @juliadianabuchanan #picknpayclothing #juliabuchanan #localislekker”
According to Julia B, the Pick n Pay Clothing x JULIA collaboration pays tribute to people around the world who have suffered under the Corona Virus pandemic. Made up of two prints and four different garments, this range offers a series of limited-edition items designed for comfort and class. The signature floral print, which has been carefully hand-drawn and digitally adapted is made up of white poppies; a universal symbol for remembrance and peace. The companies acknowledge that over the past year and a half people have faced unprecedented changes in their lives, many of which have had devastating effects on individuals, families and businesses.
The poppy designs represent hope, which is ultimately what carries people through times of hardship and the white flowers used are cheerful, attracting a glorious variety of butterflies and bees as they bring life, movement and colour. The print speaks of a new kind of lifestyle, where people’s attention has been redirected to appreciating the outdoors and return to the basics.
The blues in the two prints create a sense of harmony and calmness. The brands hope that this print can provide a feeling of tranquillity and act as a gentle reminder to everyone to slow down, reflect and be kind to themselves and those around them.
