Pick n Pay Partners With Communications Start-Up Clickatell For The Management Of Its WhatsApp Communication Channel
Pick n Pay Partners With Communications Start-Up Clickatell For The Management Of Its WhatsApp Communication Channel. Clickatell, a leader in mobile communications and Chat Commerce, has been selected by leading African retailer Pick n Pay to manage their WhatsApp customer communication channel.
Customers can easily access Pick n Pay services by sending “Hi” to +27 60 070 3037. The easy to navigate menu then allows shoppers to choose which action they want to perform. The Pick n Pay WhatsApp channel currently hosts catalogs, COVID-19 FAQs, store locator, Smart Shopper card services, and other customer services options.
This partnership between Pick n Pay and Clickatell enables customers to manage their Smart Shopper status and details via WhatsApp. This includes the ability for its nine million active Smart Shoppers to view their loyalty points balance, block their lost or stolen cards, as well as order card replacements. Also, customers can quickly and easily update their personal details and enter competitions.
As a leading provider of chat commerce for global banks and telecommunications companies, Clickatell gives global consumer brands the power to reach over 90 percent of the world’s population through mobile messaging and chat. It helps brands stay relevant in a changing digital world with mobile engagement and payments on the world’s leading social chat platforms. It’s deployments show positive ROI in as little as 12 months.
“According to Forrester, retail is leading the way in chat adoption, and we are excited to provide an engaging experience for Pick n Pay customers in chat. Consumers love chat and with the broad reach of WhatsApp it is the perfect channel for Pick n Pay to serve their customers,” said Pieter de Villiers, CEO and Co-Founder at Clickatell in a statement.
A business’s ability to connect and transact directly on a messaging platform is a disruptive technology that adds great value for both customers and brands, unlike today’s typical customer experience. Clickatell powers the convenience of chat commerce, enabling companies to drive additional consumer touch points, establish impactful relationships with clients, and facilitate seamless transactions that provide tremendous value for both parties.
