Emtee Records Signee Lolli Native Releases Underwear Range
Emtee Records Signee Lolli Native Releases Underwear Range. Emtee Records signee Lolli Native has released his own underwear range called ‘Native’, the rapper is showing entrepreneurial traits early on in his career, which means that he knows that in order to be financially secure, he needs to have multiple sources of income.
Lolli Native is a South African trap artist, he was the first artist to be signed to Emtee’s record label and they subsequently collaborated on their hit single ‘Brand New Day’. Emtee has been on a mission to solidify his spot as an independent artist. Through building a record label and signing new talent, he is showing that he is now handling his own business. Emtee seeks to see his artists thrive in all their aspirations as Lolli is also pursuing his entrepreneurial goals.
An entrepreneurial mindset is needed in order to survive independently in the music industry as most of the projects that need to be done such as recording and music videos will have to be paid for by the artist. The artists have to risk their money and invest it back into growing their brands, this can be hard for many artists as they would prefer only handling the music side of things and not the business.
Lolli Native knows that being under an independent record label has its own advantages but it also has its disadvantages such as the limit in funds one can access. Hopefully through this business venture Lolli Native is able to establish a brand that will grow so that it can be used to help with the building of his musical career.
Even if this brand doesn’t work, Lolli would still have the experience he obtained while operating the business and he has more chances of starting another business in the future and making sure that it is successful.
