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Former American Basketball Player Shaquille O’Neal Expands His Sneaker Business To South Africa

Former American Basketball Player Shaquille O’Neal Expands His Sneaker Business To South Africa. SHAQ is a range of sneakers and apparel by former American Basketball player Shaquille O’Neal. It was reported that SHAQ is now available to purchase in South Africa from selected retailers such as Tekkie Town.

O’Neal left his endorsement deal with Reebok so that can start his own sneaker brand, O’Neal had a vision and he stuck to it, now he has his own successful sneaker brand that is venturing into different parts of the world. The SHAQ sneakers are perfect for tearing up the courts or everyday casual wear. These stylish sneakers have a superior comfortable fit and are designed with cushioned insoles. All sneakers and apparel in the SHAQ collection feature the signature SHAQ logo and branding.

Shaquille Rashaun O’Neal, known commonly as “Shaq”, is a former American professional basketball player and arguably the best center in the history of the NBA. He was one of the most disruptive players to ever lace up a pair of basketball shoes. O’Neal is also known to be an active businessman and investor as he was an active bond investor in the early 1990s but continued to wade into stocks and made investments in various companies such as General Electric, Apple, and PepsiCo. He described what has worked best for him in stock investing was where he felt a personal connection with the company.

With this expansion into South Africa, the brand seeks to offer healthy competition to the brands that are already in the market. South African entrepreneurs have also created their own sneaker brands which have become successful, these companies are now providing proudly South African sneakers which people are embracing. For O’Neal’s sneaker business to thrive he needs to position the brand in such manner that it offers something that is not already found in the South African sneaker industry.

By Thomas Chiothamisi

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