Local Fashion Brand ‘Wanda Lephoto’ Partners With Duck Duck Goose Store In Cape Town
Local Fashion Brand ‘Wanda Lephoto’ Partners With Duck Duck Goose Store In Cape Town. South African fashion brand Wanda Lephoto took to Twitter to announce that it has partnered with Duck Duck Goose store that is located at the Cape Town City Center. The partnership will see the brand’s new t-shirts being sold at the store.
The post read, “New Wanda Lephoto T-Shirts Available at Duck Duck Goose Store 120 Bree Street, Cape Town City Center. #wandalephoto” Through this partnership the brand is expanding its reach towards areas that it hasn’t tapped into. The goal of many brands or businesses is to ensure that they grow to the point where their brand is available throughout the whole country, or the international market.
By doing this they are making sure that their brand is formidable on the market and ensures that it has market share that it can trust to always support the brand. In an interview with Griot Mag, founder of the brand Wanda Lephoto said, “By telling stories that are often overlooked, not spoken about, or ignored, we bring them to light through a visually-appealing essence that is true to us. It might not highlight the oppression and the oppressive system, but can still help us build a world where any consumer that is willing to learn from us and that’s also willing to teach us can find value in our product. It’s a shared journey: we’re growing with our customer.”
The brand is highly inclined in expressing themes or subjects that are not usually spoken about, this is because it seeks to evoke emotions in its customers so that they can be intrigued as to the meaning of the designs that the brand offers. By making sure that customers feel a certain connection to the brand, it is showing that it’s clothes do not only look a aesthetically pleasing but can also offer sentimental value.
