SA Content Creator Mihlali Ndamase Announces Partnership With Malfy Gin
SA Content Creator Mihlali Ndamase Announces Partnership With Malfy Gin. South African entrepreneur and content creator Mihlali Ndamase took to Instagram to announce her new partnership with Malfy Gin. Mihlali’s career has risen to greater heights and she has managed to capitalise on the opportunities that she is getting.
The post read, “Summer’s about to be BLISS, because I’ll be officially joining the Malfy La Famiglia. I’m so excited for the sweet summer celebrations, I’ll be living la dolce vita with Italy’s finest gin @malfyginsa. Saluti! #CiaoMalfy” Ndamase has managed to build her brand to a level where she is able to partner with international companies. Through her various partnerships and business ventures she has managed to break into a space that is very lucrative if one understands how to position themselves as a brand. Malfy Gin is an Italian company, by collaborating with Ndamase they are making sure that the brand is reaching more people in SA. The company chose to partner with Ndamase because of her social media following and social influence, this is because the company wants to increase its reach and the sales it makes.
Malfy Gin is distilled at Torino Distillati in Moncalieri, Italy. The full range includes four variants: Malfy con Limone, Malfy con Arancia, MALFY Gin Rosa and Malfy Originale. Malfy Gin is a Super-Premium Gin inspired by the Amalfi Coast, distilled with fine botanicals including hand-picked juniper, Italian lemons, pink grapefruits, oranges and married with Italian water, Malfy is a truly unique gin.
Ndamase has been building her brand so that she can be able to secure these types of partnerships, she is fitted for such a partnership because she has influence on some of the youth of South Africa and through this the Gin brand might gain urban commercial appeal amongst young people in South Africa.
