SA Entrepreneur Rachelle Best Shares How She Used Artificial Intelligence To Create A Global App To Protect Kids Online
SA Entrepreneur Rachelle Best Shares How She Used Artificial Intelligence To Create A Global App To Protect Kids Online. In an interview with Tech Central, South African entrepreneur and founder of ‘FYI play it safe’, an app created to protect kids online shared how she used artificial intelligence to build the app.
She said, “I couldn’t find anything that was quite good enough. I also couldn’t find anything that would tell me what was really going on, and that would warn me if she (her daughter) was exposed to any harmful situations. Using artificial intelligence, FYI play it safe scans every app, every online search, and every chat.” The company’s software uses cutting edge artificial intelligence, machine learning and aspect based sentiment analysis to flag possible harmful content for parents while keeping conversations private to the child.
FYI play it safe’s mission is to monitor the content of children’s online communication and other online activity to provide pro-active alerts to parents or guardians of potential signs of cyberbullying, depression, self-harm, suicidal ideation, online predators, or when they engage in adult content. FYI play it safe tracks conversations and content the children are engaging with online. It monitors all content, regardless of the application or tool they use. In this way, parents are always covered.
The company has partnered with companies who also work hard to keep children safer online such as Cyber Hero. The company is a Community Interest Company and its aim is to protect young people from potential digital dangers through advice, educational workshops and e-safety guidance. Its resources have been specially created for parents and educational facilities.
With this innovative initiative, Best aims to make sure that children are watch and doing age appropriate activities on their devices. This way children can be protected from the harmful content, she is also putting the best interest of the kids first as they are the most vulnerable to harmful people or online content.
