Silvertree Holdings Announces The Acquisition Of UCOOK
Silvertree Holdings Announces The Acquisition Of UCOOK. South African company Silvertree Holdings has announced the acquisition of UCOOK. UCOOK came about when two friends, David Torr and Chris Verster-Cohen, wanted to find a more convenient way to help people make dinner. Within two years, UCOOK took the country by storm as South Africa’s favourite meal-kit delivery company.
Through this partnership Silvertree Holdings aims to be the leading online food business in South Africa, changing the way it grows, distributes, and eats food for the better. The company is reinventing the way people eat, enabling them to make informed decisions that are good for the planet and good for them. It is committed to making a positive impact on the South African food system and empowering local entrepreneurs, in a world where change is vital, the company is striving to be significant.
Silvertree Holdungs’ disruptive fast-growing brand portfolio focuses on UCOOK (craft mealkits and food), SKOON (natural skincare), FAITHFUL TO NATURE (ethical and natural products) and PETHEAVEN (pet e-commerce). It focuses on “good for you, good for the planet” premium and sustainable brands with the potential to scale globally. The company believes in entrepreneurship and run Silvertree as an owner/operator with the board holding the majority of the share capital.
Silvertree was founded in 2013, by a team of digitally-enabled commerce experts. They set about assembling a collection of leading consumer-facing brands, that share a sense of purpose and a focus on creating amazing experiences in focused areas. Its portfolio grew through equity investments, buy-outs and creating new ventures, focusing always on strong, purpose-driven brands, where it could add value through its expertise, resources and synergies with existing portfolio brands.
