Successful South African Celebrity Entrepreneurs. Being a celebrity gives one an advantage when they are starting a business as they already have exposure and a lot of followers they can advertise their products to. However even through this is the case, it is not easy achieving massive success in business as it requires a lot of commitment and hard work without relying on their fame and celebrity status. Below are some of the celebrities that didn’t let their fame and celebrity status to carry their business but they actually worked in order to build their brands to have an authentic customer base.
Nkosinathi Innocent Maphumulo, better known by his stage name Black Coffee, is a South African DJ, record producer and songwriter. Coffee established his own record label Soulistic Music, released debut self-titled album Black Coffee, which incorporated elements of R&B and jazz. Black Coffee is regarded as one of the richest African musicians and he managed to build this wealth through businesses he established and also invested in such as Gallo Records and Zone 6 venue.
Refiloe Maele Phoolo, professionally known as Cassper Nyovest, is a South African rapper, songwriter, entrepreneur and record producer. Born and raised in Mahikeng, North West, he is regarded as one of the most successful artists in South Africa. In 2014, he established his own record label, Family Tree Records. Even though he found success in the music industry, Nyovest always thrived to build a business empire and he has managed to build successful businesses such as Roof Of Fame and Billiato that will carry on his legacy.
Thando Thabethe is a South African actress, TV personality and Radio DJ who was the presenter for the television show Thando Bares All on channel TLC and current drive time host on 947. In 2019, Thando was named one of Forbes Africa’s 30 Under 30. Thabethe is a celebrity that has managed to build her own lingerie brand called Thabooty’s and the business is doing well as it recently managed to open its first physical store.
Riyadh Roberts, known professionally as YoungstaCPT, is a South African rapper and songwriter. He is known for incorporating details about his Cape Malay culture and his Cape Town roots in his music. YoungstaCPT has been described as “one of the most outspoken South African emcees of this generation. Youngsta CPT is someone that seeks to diversify his investments and income streams, he has manged to build his own clothing brand and physical store to sell his products. The businesses have attained success as the clothing brand managed to secure a collaboration with Netflix for the ‘Blood & Water’ season 2 exclusive merchandise.