Marketing Start-Up Media Host Details Its African Expansion Plans
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Marketing Start-Up Media Host Details Its African Expansion Plans

Marketing Start-Up Media Host Details Its African Expansion Plans. South African Marketing startup Media Host took to LinkedIn to announce the acquisition of PEAR Africa, as part of its plans to expand further into Africa.

The post read, “Media Host is proud to announce that we have acquired PEAR Africa, the first female Black-owned media monitoring and research company in South Africa. PEAR, alongside Adlytics and Adstream, now operates as a subsidiary of the Media Host group, with PEAR founder and CEO shanaaz Nel taking the reins as Group CEO. Mike Smit, founder and former Managing Director of Media Host, will serve on the board and move into the role of Chief Strategy Officer of the group.”

Media Host specialises in Marketing, Advertising Workflow, Distribution Solutions and Broadcast Monitoring. These collaborative solutions enable brands, media owners, agencies and production companies to achieve higher efficiency, transparency and profitability throughout the advertising cycle across TV, Radio, Print and Digital Media and workflow platforms. The company is also the exclusive licensee for The Adstream Platform in Sub-Saharan Africa. Adstream’s powerful advertising platform provides a single tool for brands and agencies to deliver, store, send and approve multi-media content, all from one dashboard. It’s clients enjoy an immediate overview of all their marketing content – from advertising, packaging, point of sale, video and digital, photography, owned stock imagery and much more, giving them complete control of their asset management and total confidence in their distribution plans.

Professional Evaluation and Research (PEAR) is a 100% black woman-owned Level 1 B-BBEE company. Its media monitoring and analysis services include print, broadcast, online, and social media. As the first DALRO-accredited company in South Africa, all its print media is 100% copyright compliant.

By Thomas Chiothamisi
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