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Sportscene SA Announces Its Partnership With Nike And Hype Magazine

Sportscene SA Announces Its Partnership With Nike And Hype Magazine. Sportscene took to Instagram to announce its partnership with Nike and Hype Magazine to release an exclusive magazine edition that features Hip Hop artists such as Blxckie.

The post read, “We’re back at it! @hypemag_sa has partnered with sportscene & Nike to bring you the HOTTEST hip hop magazine with features & interviews with @blxckie_, @kashcpt, @djdoowap & more! Cop your Nike gear at selected sportscene stores & get a free limited edition Hype Mag while stocks last! #HypeXsportsceneXNike” Respected as the kings of sneakerwear, sportscene is an authorised retailer of footwear and clothing from iconic street-inspired brands including Redbat, Nike, Air Jordan, adidas Originals, PUMA, Converse and Vans to name a few.

This collaboration aims to celebrate these young artists and make sure that their story is heard. Customers can get the free limited edition when they buy Nike Merchandise. HYPE Magazine was launched in 2004. It is one of the most credible and authoritative voice for both international and local hip hop. The magazine aims to produce articles that are thought provoking, hard hitting, informative and credible. HYPE is tied to various community projects that uplift and elevate the art form. The company was a first choice publication for hip hop pundits, fans and aspirations for a long time since it was established and it was also the fastest growing youth culture magazine in South Africa.

With it being one of the few Hip Hop magazines, it acts as the street bible for hip hop culture. This is why this collaboration is also shining light n Hip Hop artists that are making an impact with their music. This collaboration will not only benefit the companies or the artists but it will send a message to society that through collaboration more can be achieved.

By Thomas Chiothamisi
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